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Results-driven Marketing Manager with over 20 years of experience in digital signage, multimedia production, and marketing technology. Proven ability to develop and scale digital content strategies, streamline marketing operations, and enhance customer engagement. Adept at leveraging Airtable, video production, and web technologies to drive efficiency and collaboration. Passionate about creating impactful marketing experiences that increase brand visibility and revenue growth.
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Expanded Ferguson’s digital signage program from pilot phase to 1,300+ screens nationwide across four unique customer segments.
Led hardware deployment, content strategy, and ongoing support, resulting in increased sales lift, employee engagement, and customer knowledge.
Managed vendor relationship, including original RFP, annual renewal contracts, and vendor partner workflow.
Spearheaded a data-driven content approach to optimize messaging and campaign performance.
Designed and implemented a centralized marketing content calendar, improving cross-channel alignment and strategic planning.
Developed custom Airtable applications to streamline marketing workflows, boosting efficiency and transparency across departments.
Reduced video production costs by transitioning video and photography in-house, saving Ferguson thousands annually.
Provided video production, photography, and A/V support for high-profile internal company meetings hosted annually. Partnered with the corporate meetings team to execute seamless presentations, supported pre-event logistics and on-site setup, and participated in advance site visits to ensure readiness. Played a key behind-the-scenes role in the success of large-scale, executive-level events.
Developed customer and associate-facing web applications using Lotus Domino, enhancing digital accessibility. Built Domino-based intranet from scratch to enhance employee communications across the enterprise.